Being a great product manager doesn’t automatically make you a great product leader. As product managers move into senior roles, the job changes: the focus shifts from managing products to shaping strategy, influencing the organization and developing the people around them. But what does that actually look like in practice? This panel brings together experienced product leaders to unpack the differences between managing a product and leading a product organization. We’ll explore the skills, behaviours and mindset shifts that matter most, from setting direction and making tough trade-offs to influencing executives, building high-performing teams and creating a culture where great product decisions happen.